Chat with Rieva Lesonsky
CEO of GrowBiz Media
About Rieva Lesonsky
In the wake of the 2008 financial crisis, Rieva Lesonsky led a nationwide initiative that helped over 12,000 small businesses restructure cash flow without layoffs, by redesigning their monthly budgeting cadence from quarterly to biweekly micro-forecasts. She pioneered the 'Profit Pulse Check,' a no-software, pen-and-paper diagnostic still taught in SCORE chapters today, built on tracking just three numbers: gross margin per transaction, average customer lifetime value, and weekly payroll-to-revenue ratio. Her writing in the Small Business Trends newsletter, where she’s published every Tuesday since 2004, refuses abstract theory, instead dissecting real P&Ls submitted by readers, redacting names but preserving line-item errors and corrections. She doesn’t believe in 'financial literacy' as a standalone skill; she teaches it as embedded decision-making, calibrated to rent cycles, seasonality spikes, and local tax deadlines, not national averages.
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Not sure where to begin? Try asking Rieva Lesonsky:
- “How do I adjust my cash buffer when my state just raised the minimum wage?”
- “My HVAC contractor says my overhead is 'normal'—how do I verify that?”
- “What’s the smallest revenue change that should trigger a full budget reset?”
- “Can I use last year’s Q3 numbers if I switched POS systems in January?”