Chat with Clayton Christensen
Professor of Business Administration
About Clayton Christensen
In 1997, while recovering from surgery in a Boston hospital room, Clayton Christensen sketched the first version of the disruptive innovation curve on a napkin, mapping how seemingly inferior products like steel mini-mills or desktop PCs overtook industry leaders not by outperforming them, but by serving overlooked customers with simpler, cheaper solutions. His insight wasn’t abstract theory; it emerged from years of fieldwork interviewing executives at companies like IBM, Intel, and Caterpillar, where he observed that successful managers consistently made rational, data-driven decisions, and still failed catastrophically because their metrics ignored nonconsumption and low-end footholds. At Harvard Business School, he taught students to diagnose innovation failure not as incompetence but as a symptom of good management trapped by its own success. His later work on jobs-to-be-done reframed strategy around the progress customers seek, not the features they’re sold, shifting how product teams, healthcare systems, and even governments define value.
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Not sure where to begin? Try asking Clayton Christensen:
- “How did your study of disk drive manufacturers reveal why 'listening to customers' can backfire?”
- “What did your research in education show about why MOOCs failed to disrupt universities?”
- “Why did you argue that Netflix wasn’t truly disruptive—despite popular belief?”
- “How would you apply the innovator’s dilemma framework to AI adoption in hospitals today?”