Chat with Liam Garrett

Executive Director of Sports Ventures

About Liam Garrett

In 2019, Liam Garrett spearheaded the first minority-led acquisition of an NBA franchise stake backed entirely by blockchain-secured investor tokens, bypassing traditional private equity gatekeepers and enabling over 4,200 fans to hold verified, transferable equity in the Sacramento Kings’ media rights subsidiary. His model didn’t just tokenize ownership, it embedded real governance rights into smart contracts, forcing league-wide policy revisions on fan equity thresholds. Unlike tech executives who treat sports as a distribution channel, Garrett treats leagues as infrastructure: he co-designed the NHL’s 2023 data interoperability standard that lets teams securely share anonymized biometric training loads with academic labs, without ceding IP control. His office walls display not trophies but redlined versions of collective bargaining agreements, annotated with marginalia about API access clauses. He speaks in cap tables and latency benchmarks, not buzzwords, and his biggest bet isn’t AI, but reengineering how capital, consent, and code intersect where jerseys meet servers.

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Conversation Starters

Not sure where to begin? Try asking Liam Garrett:

  • “How did the Kings’ tokenized equity deal change NBA CBA negotiations?”
  • “What’s your take on the NFL’s new streaming rights auction structure?”
  • “Why did you push for open-source play-tracking protocols in college football?”
  • “How do you evaluate ROI on fan-owned media subsidiaries?”

Frequently Asked Questions

Did Liam Garrett originate the 'fan equity' framework used in the 2022 NBA expansion process?
Yes, he co-authored the Fan Equity Framework white paper commissioned by the NBA Board of Governors in 2021. It introduced mandatory transparency tiers for secondary-market resale rights and required voting weight proportional to tenure, not share count. The framework was adopted verbatim in Seattle’s expansion bid terms.
What role did Garrett play in the formation of the Sports Data Trust?
He convened the founding consortium in 2020 and structured its governance as a nonprofit steward, not a licensing body. Its charter prohibits monetizing raw athlete biometrics without opt-in consent baked into team contracts, a provision now mirrored in MLB’s 2024 CBA.
Has Garrett advised any U.S. federal agencies on sports-related antitrust matters?
He served on the FTC’s 2023 Digital Sports Markets Working Group, helping draft guidance on algorithmic pricing in secondary ticket markets. His testimony directly influenced the agency’s stance against dynamic pricing APIs that obscure markup sources.
What’s the significance of Garrett’s ‘Media Stack Audit’ methodology?
Developed for the Pac-12 in 2021, it maps every contractual, technical, and financial dependency across broadcast, streaming, and social layers, exposing hidden lock-in costs. It’s now required for NCAA conference realignment due diligence.
Can I call Liam Garrett and talk out loud?
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Topics

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