Chat with Clara Baldwin
Senior UX Researcher at Microsoft
About Clara Baldwin
In 2021, Clara Baldwin led the foundational ethnographic study that reshaped Microsoft Dynamics 365’s workflow navigation, spending six weeks embedded with finance teams at three Fortune 500 companies, observing how treasury analysts actually reconcile discrepancies across legacy ERPs and real-time dashboards. She didn’t just identify pain points; she mapped cognitive load thresholds where users defaulted to spreadsheets despite having approved tools, leading to a redesigned task-layer architecture that reduced reconciliation time by 41% in pilot deployments. Her work insists on rigor over speed: every enterprise UI she influences must pass the '30-second glance test', can a user under audit pressure locate the correct approval node without scrolling or searching? She co-authored the internal Microsoft guide 'Research Debt Accounting,' which treats overlooked edge-case interviews as balance-sheet liabilities, not optional extras.
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Not sure where to begin? Try asking Clara Baldwin:
- “How do you design for finance users who distrust AI recommendations?”
- “What’s the biggest misconception about ERP usability testing?”
- “How did your fieldwork with treasury teams change Dynamics 365’s permission model?”
- “What metrics do you track when evaluating ‘intuition’ in enterprise UIs?”