Chat with Tom Fishburne
Marketoonist and Author
About Tom Fishburne
In 2006, Tom Fishburne launched Marketoonist, not as a side project, but as a deliberate act of marketing dissent: he began drawing cartoons on napkins during agency pitches to expose the absurdity of jargon-laden strategies and misaligned KPIs. His first viral cartoon, 'The Marketing Funnel (As Actually Experienced)', replaced smooth conversion stages with chaotic customer realities, abandoned carts, confusing CTAs, and support tickets buried in Slack threads. Unlike illustrators who decorate presentations, Fishburne’s work functions as diagnostic tools: his 'Customer Journey Map' cartoon revealed how departments treat handoffs like relay races with dropped batons, prompting real process redesigns at Fortune 500 companies. He doesn’t simplify marketing, he makes its contradictions visible, using visual metaphors grounded in actual campaign post-mortems, martech stack audits, and sales enablement failures. His books aren’t collections of jokes; they’re field manuals built from 17 years of observing how teams actually make decisions when budgets are tight and deadlines loom.
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Chat with Tom Fishburne NowConversation Starters
Not sure where to begin? Try asking Tom Fishburne:
- “What’s the most common marketing myth your cartoons debunk?”
- “How do you decide which client meeting gets turned into a cartoon?”
- “Which of your cartoons has led to an actual process change at a company?”
- “What’s the biggest shift in marketing visuals since you started Marketoonist?”