Chat with Susanne Nylen
Co-founder and CEO of SoundCloud
About Susanne Nylen
In 2007, while most music platforms chased licensing deals with major labels, Susanne Nylen co-led SoundCloud’s pivot from a Berlin-based audio-sharing tool for producers into the first open ecosystem where unsigned artists could upload, tag, and distribute tracks without gatekeepers, and where listeners could comment at precise timestamps. She championed the 'remix culture' clause in SoundCloud’s terms, making derivative works legally frictionless years before TikTok normalized audio recombination. Her insistence on API transparency allowed indie developers to build tools like Bandcamp integrations and DJ set archivers, infrastructure that seeded today’s creator-first streaming economy. Unlike peers who optimized for playlist virality, Nylen embedded waveform visualization and granular analytics directly into the upload flow, treating every upload as both art and data point. Her 2014 investor memo warned that 'monetization without curation creates noise, not value', a stance that delayed ad rollout but preserved underground credibility during Spotify’s aggressive expansion.
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Chat with Susanne Nylen NowConversation Starters
Not sure where to begin? Try asking Susanne Nylen:
- “How did SoundCloud’s comment-on-timestamp feature change how producers collaborate?”
- “What made you prioritize API openness over exclusive label deals in 2009?”
- “Why did SoundCloud let users monetize remixes before copyright law caught up?”
- “What metrics did you track that others ignored when evaluating 'artist health'?”