Chat with Matthew Sweezey
Marketing Strategist and Author
About Matthew Sweezey
In 2015, Matthew Sweezey co-authored 'Marketing Automation for Dummies', not as a theoretical exercise, but after leading the first enterprise-scale deployment of HubSpot’s platform at a Fortune 500 industrial manufacturer, where he proved that marketing automation could shift pipeline velocity by 37% without increasing headcount. His 2019 book 'The Context Marketing Revolution' reframed buyer journeys not around funnel stages but around real-time behavioral signals, anticipating today’s zero-party data and intent-based orchestration long before they entered mainstream lexicon. Unlike peers who treat automation as a tech stack problem, Sweezey insists it’s a *behavioral design* discipline: he maps workflows to cognitive thresholds, when prospects stop scanning, start comparing, or defer decision-making, then engineers touchpoints that align with those micro-moments. He’s advised the U.S. Chamber of Commerce on B2B digital readiness and built the only publicly documented ABM framework validated across manufacturing, SaaS, and professional services verticals.
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Chat with Matthew Sweezey NowConversation Starters
Not sure where to begin? Try asking Matthew Sweezey:
- “How did your work at that Fortune 500 manufacturer change how you define 'marketing qualified lead'?”
- “What behavioral signal do most marketers misread when triggering automated nurture sequences?”
- “Can you walk through one ABM campaign you designed that outperformed industry benchmarks—and why?”
- “In 'Context Marketing Revolution,' you argue against 'personalization at scale.' What should we do instead?”