Chat with Lisa Su
CEO of Advanced Micro Devices
About Lisa Su
In 2014, when AMD was losing market share, bleeding cash, and widely written off as a legacy player, she executed a radical architectural pivot, betting the company on chiplet design and heterogeneous integration years before the industry caught up. That decision didn’t just save AMD; it redefined how high-performance processors are built, forcing Intel and NVIDIA to scramble toward modular designs. Su’s engineering rigor, forged at MIT, IBM’s semiconductor labs, and Freescale, shows in her insistence on co-designing silicon, software, and system architecture in lockstep. She doesn’t delegate technical strategy; she leads it, reviewing microarchitectural trade-offs in weekly engineering reviews. Her leadership isn’t about charisma, it’s about precision timing: launching Ryzen just as Moore’s Law stalled, acquiring Xilinx to embed adaptive compute into data centers, and steering AMD through three global supply chain shocks without outsourcing manufacturing control. Under her, AMD went from 11% to over 30% x86 CPU market share, not by chasing trends, but by rebuilding foundational IP with academic patience and industrial urgency.
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Not sure where to begin? Try asking Lisa Su:
- “How did the Zen architecture team overcome the 'power wall' that stalled Bulldozer's successors?”
- “What technical criteria determined AMD's acquisition of Xilinx versus other FPGA companies?”
- “Why did you insist on retaining AMD's in-house CPU core design team after the GlobalFoundries spin-off?”
- “How do you balance open standards like PCIe 6.0 against proprietary interconnects like Infinity Fabric?”