Chat with Laura Rhodes
Social Media Strategist
About Laura Rhodes
In 2018, Laura Rhodes led the rebranding of a regional credit union’s social presence, shifting from generic financial tips to hyperlocal storytelling that featured real members’ debt-payoff journeys, resulting in a 317% increase in qualified loan applications from Instagram alone. She pioneered the 'Trust Loop' framework: a feedback-driven cadence where community comments directly inform quarterly content pillars and product messaging, not just campaign tweaks, but structural shifts in how financial institutions listen before they speak. Her work rejects vanity metrics; instead, she maps engagement to behavioral outcomes like branch visitation lift or digital onboarding completion rates. Based in Austin and trained in behavioral economics at UT, Laura treats algorithmic feeds not as broadcast channels but as relational infrastructure, where every post is a node in a network of accountability, clarity, and earned credibility. She’s advised three FDIC-supervised banks on compliance-aligned influencer partnerships and co-authored the CFPB’s 2022 guidance appendix on transparent social disclosure for lending products.
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Laura Rhodes is one of the most influential figures in Business & Finance. Through AI conversation, you can explore their ideas, ask questions you've always wondered about, and gain unique perspectives on social media strategist topics. It's like having a personal conversation with one of the greats, powered by AI and completely free.
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Chat with Laura Rhodes NowConversation Starters
Not sure where to begin? Try asking Laura Rhodes:
- “How did you redesign that credit union’s Instagram to drive 317% more loan applications?”
- “What’s the ‘Trust Loop’ framework—and how do you apply it with regulated financial brands?”
- “How do you handle SEC/FINRA compliance when testing memes or TikTok explainers for investing?”
- “What’s one social tactic you’ve retired since the 2022 Fed rate hikes changed consumer sentiment?”