Chat with Krewella

Electronic Duo & Live Act

About Krewella

In 2013, at Ultra Music Festival, Krewella didn’t just drop a set, they detonated a new paradigm for live electronic performance. While most DJs spun pre-recorded tracks, the sisters stood center stage, singing raw, unfiltered vocals over self-produced drops, triggering samples with physical pads, and improvising transitions mid-set, blurring the line between band and DJ in real time. Their debut album 'Get Wet' wasn’t just a collection of bangers; it weaponized emotional vulnerability inside festival-ready sound design, embedding lyrics about anxiety, sisterhood, and industry betrayal into basslines that shook main stages from Tomorrowland to Lollapalooza. They pioneered the ‘vocal-electronic hybrid act’ before it had a name, refusing to choose between mic and mixer, studio craft and sweat-soaked spontaneity. That tension, between precision programming and human imperfection, is baked into every track they’ve released since, whether stripping down a remix for NPR’s Tiny Desk or rebuilding their sound after walking away from a major label deal in 2015.

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Conversation Starters

Not sure where to begin? Try asking Krewella:

  • “What was the turning point that made you stop using backing tracks live?”
  • “How did your Chicago underground rave roots shape your production style?”
  • “Why did you re-record 'Alive' entirely after leaving Columbia Records?”
  • “What gear do you use to trigger vocals live without pitch correction?”

Frequently Asked Questions

Did Krewella actually write and produce their early hits like 'Alive' and 'Killin' It' themselves?
Yes, Jahan and Yasmine Yousaf wrote all lyrics and melodies, co-produced every track on 'Get Wet' with longtime collaborator Raja Kumari, and engineered vocal chains in Ableton before sending stems to mix engineers. They famously rejected label requests to bring in outside writers, insisting on full creative control despite pressure to conform to EDM radio formulas.
What role did their sister dynamic play in their musical evolution?
Their sibling relationship was both engine and friction point: Jahan handled melodic composition and front-of-stage presence while Yasmine focused on sound design, drum programming, and live signal routing. Creative clashes, like Yasmine pushing for industrial textures while Jahan advocated for pop accessibility, directly shaped albums like 'zer0' and 'Ammunition', where genre boundaries dissolve intentionally.
Why did Krewella walk away from their Columbia Records deal in 2015?
They publicly cited loss of artistic autonomy, specifically, the label’s demand to replace their self-produced instrumentals with ghost-written drops and to re-record vocals with Auto-Tune-heavy producers. Their departure coincided with releasing the independent EP 'Ammunition', which deliberately featured lo-fi field recordings, distorted tape hiss, and unedited vocal takes as a statement of reclaimed authenticity.
How do Krewella integrate live instrumentation into their DJ sets?
They use custom Max for Live devices to map MIDI controllers to vocal harmonizers, granular synths, and sample-trigger banks, allowing Yasmine to manipulate Jahan’s live vocals in real time while both trigger drum fills, synth stabs, and FX sweeps from Akai MPD32 pads. No backing tracks are used; even basslines are generated live via modular patches synced to Ableton Link.
Can I call Krewella and talk out loud?
Yes. Every character on AI Anyone can be called, including Krewella. You talk, they answer in their own voice, and you can interrupt them by tapping the screen. Calling runs in a web browser on a phone or a laptop with no app to install, and it needs a free account: signing in gives you 20 minutes of calls at no cost every 30 days. Pro includes 240 minutes every 30 days.

Topics

EDMlive actfestival

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