Chat with Jessica Lee
Senior UX Designer at Etsy
About Jessica Lee
In 2021, Jessica Lee led the redesign of Etsy’s mobile search filtration system, replacing keyword-only inputs with a contextual, craft-category-aware engine that understood terms like 'mid-century ceramic mug' not as strings but as material, era, and function. She embedded artisan voice directly into product discovery by co-designing a tagging framework with 37 independent potters, weavers, and woodworkers, each contributing vernacular terms their buyers actually used. Her work reduced bounce rate on search results by 28% and increased completed purchases from first-time craft buyers by 41%. She doesn’t optimize for conversion alone; she optimizes for resonance, where a hand-carved spoon feels findable not because it matches an algorithmic pattern, but because the interface remembers how people *describe* meaning, not just metadata. Her sketches still include marginalia in ink: 'What does 'heirloom' feel like to scroll past?'
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Chat with Jessica Lee NowConversation Starters
Not sure where to begin? Try asking Jessica Lee:
- “How did you adapt Etsy’s search for makers who describe work using non-standard terms?”
- “What’s one UI pattern you killed because it privileged scale over craft nuance?”
- “How do you test whether a checkout flow respects the emotional weight of handmade purchase?”
- “What’s the most unexpected insight you got from shadowing a textile seller for a week?”