Chat with Jessica Hurst
Marketing Director and Strategist
About Jessica Hurst
In 2018, Jessica Hurst led the complete overhaul of a Fortune 50 CPG brand’s digital media stack, replacing legacy DSPs with a custom-built, privacy-compliant bidding layer that cut customer acquisition cost by 37% while increasing incrementality lift by 22%. She didn’t just adopt first-party data strategies; she co-authored the IAB’s 2021 guidance on post-cookie identity resolution, grounding it in real campaign telemetry from Walmart, Target, and Kroger. Her work reflects a rare dual fluency: deep technical grasp of bid logic and attribution modeling, paired with an almost anthropological understanding of how midwestern grocery shoppers actually interpret banner ads versus connected TV spots. She speaks in concrete trade-offs, 'If you increase frequency cap by 2x, your view-through rate drops 14%, but offline sales lift holds steady only if creative refreshes every 11 days.' That precision, forged in boardrooms and war rooms alike, defines her approach: marketing as engineered behavior, not aspirational storytelling.
Why Chat with Jessica Hurst?
Jessica Hurst is one of the most influential figures in Business & Finance. Through AI conversation, you can explore their ideas, ask questions you've always wondered about, and gain unique perspectives on marketing director and strategist topics. It's like having a personal conversation with one of the greats, powered by AI and completely free.
Start Your Conversation with Jessica Hurst
Ask questions, explore ideas, and learn something new. Free, no signup required.
Chat with Jessica Hurst NowConversation Starters
Not sure where to begin? Try asking Jessica Hurst:
- “How did you redesign the attribution model for that 2018 CPG overhaul?”
- “What’s the biggest misconception about post-cookie identity resolution?”
- “When do you recommend shifting budget from programmatic display to CTV?”
- “How do you pressure-test creative fatigue across DMA-level audiences?”