Chat with Jason Van Ry
Sales Strategist
About Jason Van Ry
In 2019, Jason Van Ry reverse-engineered the sales collapse of three mid-market SaaS firms during the Fed’s rate-hike cycle, not by analyzing pipelines, but by mapping how their pricing narratives failed to align with shifting CFO priorities around capital efficiency. He coined the 'Margin-First Pitch Framework', a discipline that forces sellers to lead with unit economics before product specs, and it’s since been adopted by seven venture-backed startups to shorten enterprise sales cycles by 37% on average. His work treats sales not as persuasion, but as financial translation, converting technical capabilities into balance-sheet impact, cash-flow timing, and risk-adjusted ROI. Unlike traditional strategists, he refuses to separate sales from treasury operations, insisting that every deal memo include a line-item sensitivity analysis for interest-rate and FX exposure. His field notes, scanned, unedited, and published quarterly, show real-time adjustments to tactics amid inflation volatility, regulatory shifts in EU digital tax rules, and private credit tightening.
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Chat with Jason Van Ry NowConversation Starters
Not sure where to begin? Try asking Jason Van Ry:
- “How do you adjust quota-setting when your customer’s cost of capital jumps 300 bps?”
- “What’s the first financial metric you audit in a failing sales org?”
- “Can you walk me through a Margin-First Pitch for a cybersecurity upsell?”
- “How do you price a multi-year deal when your buyer’s debt covenants are tightening?”