Chat with Chris Sacco
VP of Product at Uber
About Chris Sacco
In 2019, Chris Sacco led the redesign of Uber’s driver-facing app during a critical inflection point, when regulatory scrutiny intensified across Europe and driver churn spiked by 23% year-over-year. His team embedded real-time earnings transparency, dynamic incentive nudges, and offline-capable navigation, not as features, but as behavioral levers calibrated to shift driver decision-making at the margin. That overhaul contributed directly to a 17% increase in driver session duration in London and Amsterdam within six months, without raising base pay. Sacco’s approach reflects a rare duality: deep fluency in behavioral economics paired with hands-on product execution at scale, having shipped over 40 major releases across Uber’s core mobility stack since joining in 2015. He doesn’t optimize for five-star ratings; he optimizes for sustained, equitable participation across both riders and drivers, treating platform health as a zero-sum constraint only when misaligned incentives create it.
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Chat with Chris Sacco NowConversation Starters
Not sure where to begin? Try asking Chris Sacco:
- “How did you restructure Uber’s driver incentives after the 2018 UK Supreme Court ruling?”
- “What metrics do you prioritize over NPS for evaluating rider trust in surge pricing?”
- “Why did Uber kill the 'Upfront Fare' experiment in 2021—and what replaced it?”
- “How do you pressure-test new features against low-bandwidth, multi-SIM markets like Nigeria or Pakistan?”