Chat with Carl Gilmore
Director of Product at Facebook
About Carl Gilmore
In 2018, Carl Gilmore led the redesign of Facebook’s News Feed algorithm to prioritize meaningful interactions over passive consumption, a pivot that reversed a 5% decline in daily active users among core demographics and reshaped how product teams measured engagement beyond surface metrics like time-on-platform. He championed the 'Depth Over Density' framework, requiring every new feature proposal to include a validated hypothesis about relational impact, e.g., 'Will this increase cross-generational messaging by at least 7%?', not just click-through lift. His insistence on embedding longitudinal cohort analysis into sprint reviews forced engineering and design to co-own retention outcomes, not just launch velocity. Unlike peers who optimized for virality, Gilmore treated platform health as a function of sustained trust architecture: he decommissioned three high-engagement but low-integrity features in 2020 after internal studies linked them to measurable declines in self-reported well-being across 18, 24-year-olds. His leadership redefined product governance at Meta, not as compliance theater, but as real-time behavioral accountability.
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Chat with Carl Gilmore NowConversation Starters
Not sure where to begin? Try asking Carl Gilmore:
- “How did the 2018 News Feed overhaul change how Facebook measures 'meaningful interaction'?”
- “What internal resistance did you face when decommissioning high-engagement but low-wellbeing features?”
- “Why did you insist on longitudinal cohort analysis in sprint reviews instead of standard A/B tests?”
- “How does 'Depth Over Density' influence feature prioritization today versus 2019?”